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B2W, Pathways to Independence, launched in Manhattan on January 1

Grant Associates launched a new welfare to work initiative on January 1, 2013, “B2W, Pathways to Independence” for the New York City Department of Human Resource Administration (HRA).

The primary focus of this effort is to provide job readiness training and long-term employment opportunities for individuals who have applied or are currently receiving public assistance. Paula Bailey, Senior Vice President, of New York Operations leads a team of Intake Specialists, Career Advisors, Account Managers, Trainers, and Career Coaches to accomplish the goals of the program. Included in these goals is the successful placement of two thousand plus individuals into long lasting, sustainable positions, thereby helping them to transition from welfare to self-sufficiency.

The B2W program, like all of Grant’s programs, are housed in state of the art facilities in upscale buildings, in this case at 55 West 125th Street and 60 Madison Avenue. Business dress and polite interaction with peers is required. The environment is intentionally professional both to prepare customers for the culture of the workplace and to make them feel valued. This strategy has proven successful in working with even the most difficult populations. Customer’s rise to the standards and expectations we establish and prove to themselves that they are good candidates for employment no matter what their background.